A Q&A with surfaceLAB Founder

Published on:
March 31, 2025

Learn about the ideas behind surfaceLAB

We interviewed Rick W, the founder of surfaceLAB, and asked him about a variety of topics.

Evo-Lite: Hey there, Rick. Thanks for joining us today.

Rick: Hey, thanks for having me.

Evo-Lite: So, Evo-Lite recently acquired your company, surfaceLAB, and we'd like to talk to you about its history and your vision for the company. My first question for you: why did you start surfaceLAB, and what problem were you trying to solve?

Rick: The inspiration of surfaceLAB was to provide an offering outside the normal or standard architectural features, utilizing an array of materials. I've enjoyed collaborating with very creative architects and designers, bringing their unique visions to life.

Evo-Lite: How has surfaceLAB developed since its inception? Have there been any notable milestones or turning points?

Rick: Initially, surfaceLAB has had offerings such as complex thermoforming, dye sublimation in solid surface, carved panels, sculpted reliefs, and backlit images, which is our patented 3D photo imaging process using quarter-inch translucent solid surface. In the past few years, we have added a few other cool fabrication techniques, such as surface print, dot matrix, and color-filled dry erase.

Evo-Lite: What sets surfaceLAB apart from other companies in the industry? What makes your materials and processes unique?

Rick: One of the most unique things about us is that we are the only ones in North America that can produce large-scale solid surface panels with images. We do this through our exclusive dye sublimation, surface print, or backlit image techniques. Additionally, we have a proprietary clear coat finish called labGLASS. It is a UV-stable, antimicrobial, and exceptionally durable clear coat that is available in matte, satin, and high-gloss finishes. This coating works to adhere the inks to the substrate while providing substantial protection as well.

Evo-Lite: What were some of the biggest challenges you faced while building surfaceLAB, and how did you overcome them?

Rick: Honestly, the biggest challenge we have faced over the years is the limited bandwidth of sales, marketing, and fulfillment. However, by joining forces with Evo-Lite, we can now expand our impact through a nationwide network of reps. With the additional staff, we can also now take on substantial projects that we might have shied away from in the past. Finally, with Evo-Lite's tech lab, we can provide outstanding support to the design community. This will be a game-changer for clients who want in-person or virtual demos on potential solutions.

Evo-Lite: Can you share a project or collaboration that stands out as particularly meaningful or impactful?

Rick: Hmm. I think one of our greatest successes was the Hyde Square Apartment project in Bellevue, Washington. surfaceLAB was spec’d in on about 250K of dot matrix imaging in metal for three of the seven lobbies in the complex. After meeting the project manager and showcasing our vast capabilities, we were able to pick up an additional $1.2 million in other architectural features throughout the entire apartment complex. And we've seen that time and time again as we talk with builders and help them discover the pure creative potential that our techniques can deliver.

Evo-Lite: surfaceLAB offers a variety of surface manipulation processes. Do you have a favorite process? What are some cool projects that use the process, and what did you enjoy about them?

Rick: Uh, I think my favorite project is the Heroes Memorial Park project in Kyle, Texas, primarily because of how the project evolved from concept design to project development and fabrication to final installation. The architect on the project shared design renderings and concepts, sparking a lively two-hour brainstorming session. By the end, we had refined the design concepts and identified the ideal surfaceLAB processes to achieve the best results. Ultimately, we provided several extraordinary features for the park in solid surface.

It was a lot of fun because we got to combine multiple processes to create the vision. We used the complex thermoforming process to create really cool folds in the surface-printed signage. We added the labGLASS finish to those so that they'd be UV stable and durable for many years to come.

The picnic table installation was created using the sculpted relief technique. One interesting note on this was that we had to make the plate on the picnic table flat so that it wouldn't accumulate water and dirt from the elements. We were able to make the plate appear normal and concave, but when you get up close to it, you can feel that it is actually completely flat.

Evo-Lite: With the acquisition of surfaceLAB, where do you see things going, and what can the industry look forward to?

Rick: With Evo-Lite's acquisition of surfaceLAB, the future of architectural surfaces is brighter than ever. This partnership amplifies our reach, innovation, and impact, pushing boundaries in both illuminated and non-illuminated design. With our combined technical expertise and newly expanded capabilities, Evo-Lite is primed to redefine what's possible, delivering unparalleled creativity and market influence.

Evo-Lite: Well, on behalf of Evo-Lite, I'd like to express our excitement with having you on board, and we can't wait to see what spaces we will transform with surfaceLAB's unique solutions.

This interview was brought to you by Evo-Lite.

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